I’m all about getting THE SHOTS that best capture the beauty and appeal of a product or creation. For my recent work for Creatively Squared, my brief was to create high-quality custom visuals for the Gillette brand, showcasing their new Venus Snap Shaver.
Oh, if you’re not a fan of pink or blue - look away now!
The brief
Brand Aesthetic & Guidelines
Venus Snap is known to be a cute, pocket-sized shaver. This needs to come out in the visuals by styling it with props that show its small size compared to other lifestyle items.
Target Audience
Indian girls, 15-20 years old.
They have a young, playful, and edgy personality.
Colour Palette
Primarily Caribbean blue with other shades of blue and white.
Concepts
Lifestyle Product Flatlays
Product styled with props revolving around: beauty, travel / summer, on-the-go essentials, school, pocket-friendly.
Stylised Product Shots
Product styled with colour-blocked backdrops, bold shadows, reflective surfaces, and/or water cues. Props: Keep to minimal (eg. platforms / risers / blocks / plates only)
Product with Key Ingredients
Product styled with its 2 key ingredients - avocado & freesia flowers. Props: Keep to ingredient + minimal.
