Are you developing or updating your website and keen to highlight your product in the best way possible? If you run a product-based business, you already know that high-quality images are a must. And if you don’t then check out 7 reasons you should invest in product photography.
If you’re interested in investing in quality product photography but you’re unsure of what kinds of photos you need, get reading below.
Here is my list of the six types of product photography you should consider.
1. The e-commerce shot
A clear and simple shot of your product on a plain white (or coloured) background is a must for your website. A clear and simple shot of your product on a plain white (or coloured) background is a must for your website. This type of shot is the most common in online shops because it focuses on just the product. Shoppers see exactly what the product looks like without any embellishments or distractions. Often online stores will have multiple e-commerce images of each product to show the different view points.
2. The hero shot
This is your standout image - the one that says, “Hey look at me! How good am I?” Don’t settle for the same-old standard shots. Find an angle or a specific type of lighting or props that will make your product stand out from the crowd and show some personality.
3. The lifestyle shot
Show how the product fits into people’s lives. We all love photos that tell stories and take people places, don’t we? The lifestyle shot does just that. It shows how the product fits into people’s lives and how it is used in a manner it was designed for. It shows the customer what using the products in their life and home would look and feel like. It sparks their curiosity and they begin to imagine their life with the product. These images create a relationship and connection with your audience.
4. The scale shot
The scale shot is a photo of the product that shows how big or small the product is relative to its environment. It helps the customer get an idea of the size of the product. There’s nothing worse than placing an order for something and it’s half the size you expected it to be when it shows up.
When you buy something in a brick and mortar shop, you interact with it and see its size. You don’t have that option when shopping online, so you have to make it as clear as possible in your photos. Your customers want to know if that linen tote will hold a few small items or your whole family’s beach essentials.
5. The detail shot
The detail shot shows a close up view that highlight specific product features. Its purpose is to take away any confusion or answer any questions that the customer might have about the product. This will make it easier for them to make a buying decision.
6. The group shot
Group shots are great for showing products that are sold in multiples or different colours. Grouping can help depict depth, variations, finishes and angles of a product in one captivating image.
